Business Growth: Discovering Your Customer

The rapid proliferation of the Internet throughout the last decade has resulted in the development of the innovation economy where new business models as well as new product innovation are created at a rapid pace. As companies start to embrace this new economy as well as the emergence of the digital consumers, they face unprecedented challenges and opportunities alike some of which they have not been prepared for. In today’s competitive business environment, to be successful, the emphasis is on the people and the market, yet today’s founders continue to focus on the product. The success factor for today’s organization is looking for product-market fit. Products or markets may be unique but the path to finding it is difficult. Discovering your customer has never been more important. This 2-days program takes the participants through the concepts and tools used in understanding their customers today so that they will be able to achieve product market fit.


1. Growth Mindset
  • Fixed vs. Growth Mindset
  • Building a Culture of Growth Mindset

2. Developing Your Ideal Customer Profile
  • Customer Persona
  • Customer Journey Mapping

3. Business Frameworks
  • Critical Factors to Building a Robust Business Framework
  • The Building Blocks for a Business Framework for the Innovation Economy
  • Business Pricing Models

4. Rapid Experimentation
  • Understanding the Concept of Rapid Experimentation
  • Applying Rapid Experimentation and Testing

5. Market Readiness Assessment

6. Unique Selling Proposition /Unique Value Proposition
  • Unique Selling Proposition Vs Unique Value Proposition
  • Developing Your Unique Value Proposition

7. Product Market Fit
  • Defining product market fit
  • Developing Your Product Market Fit

8. Fundamentals of User Experience Design

  • Understand and develop the growth mindset
  • Understand the process of rapid experimentation and build a robust testing process
  • Prioritise your ideal customer profile and visualise their customer journey
  • Learn how to identify your product-market fit
  • Learn how to develop your digital business framework
Jan 9 - Jan 10, 2019
[ Wed ] - [ Thu ]
9:00 AM - 5:00 PM MYT
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Level 2, AmpleWest, Menara 6, Jalan P. Ramlee, KL
Program Fee SOLD OUT RM1,800.00
Venue Address
Level , No. 6, Menara AmpleWest, Jalan P Ramlee, Kuala Lumpur Malaysia
GrowthX Academy